This is just cruel

Desperate for advertising revenue, the Philadelphia Inquirer ran a full page advertisement from Macy’s today hawking Phillie World Champions 2009 tee shirts. The ad was intended to be run only if the Phillies had actually, you know, won the series, instead of being down 3-1 as of this morning. But if the paper didn’t run the ad it couldn’t collect its fee and if not now, when? If not the Inquirer, who?