Premium Italian coffee purveyor is setting up shop in existing competitors of Starbucks. I say, welcome. The country may have gone to hell in the past twenty years but our coffee has improved hugely. McDonalds makes a good cup now, Dunkin Donuts ain’t bad and Starbucks, love it or hate it, has shown that there’s profit to be gained in a decent brew. Even highway rest stops now offer something approaching palatable. I knew the revolution had occurred when a few years ago I stopped by my old stomping grounds (so to speak), Miller’s General Store in East Holden, Maine, where I used to get a cup of swill every morning. I asked for a cup and was directed not to the old Bunn pot with five-day-old sludge but a bank of pump thermoses with coffee brewed that day. Wow.
So if Illy can continue that improvement, bring it on.
Competition and innovation are good things
Starbucks and WholeFoods have increased QOL dramatically across US
Only ~15 yrs ago, pre-SBUX, one would struggle to find a decent espresso (or any coffee) anywhere in Midtown Manhattan
ME to Greenwich is a big change. What prompted such a dramatic change, if I may ask?
I came for the waters.