It’s buying a data service that will feed members data on past sales prices, zoning, liens, etc. All of that information is already available but for the agent too dumb and lazy to find it, this will enable her to do so at a touch of a button. Full access to information is the future – in fact, it’s here – and it’s nice to see the hidebound NAR start to understand that.
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What is the NRA doing getting involved with real estate?
Buy this house or I’ll kill you!
Just more information asymmetry for the members of the Guild. *yawn*