I just heard from a friend of mine, Robin Horton, who (a) thanked me for recommending builder Ferdinand Steyer and (b) is hosting a blogging workshop. I think a good blog is essential for business these days – had blogging been available fifteen years ago, I could have established a nation-wide clientele for my securities law practice. Too late for that now, but here’s the info on Robin’s class; she’s a very sharp lady and I have no doubt you – even realtors! – could learn a lot here.
Discover the full power of your unique creative voice:
Learn to generate hot ideas and killer content so people will read your blog.
Join the experienced duo of Robin Horton (marketing communications consultant, art director, creator of and blogger at award-winning blog Urban Gardens) and James Navé (writing teacher, creativity consultant, poet, storyteller, performer, director of The Imaginative Storm Creativity Workshops, and former co-director with Julia Cameron of the famous Artist’s Way workshops) where we will:
• use writing prompts and exercises to stimulate your imagination & get ideas
• tap into concrete specifics and turn them into compelling blog posts
• practice, probe, and share ways to make your writing sizzle
• learn to promote your blog, make it “searchable” and generate buzz
• spark off with other bloggers, get feedback
• learn tactics & tech tips, learn about “pingbacks” and “link juice”
• experiment with form, harness the energy of words, electrify your writing
• launch your blog posts into the blogosphere!
Saturday, April 24
Riverside Yacht Club
$225 including lunch
and blogging tool-kit
$200 register by April 5
My own (free) advice: if writing doesn’t come easily, either don’t bother, or go to this workshop and learn how to do it. Blogs only work well when they’re updated constantly. Second: if it’s not fun, don’t do it. Payback is so slow (I get clients who only come on board after years of reading) that if you don’t enjoy it, it’ll be just another chore in your day. Which is why I post so many non-real estate-related things here. I get bored easily, and if I couldn’t post items that strike me as funny or appeal to my nutso-Libertarian streak, I couldn’t stand it. As it is, I really love doing this blog. But keep it fun – if you aren’t being entertained, it’s most likely that your readers aren’t either, and they’ll go elsewhere.
UPDATE: another thought – allow comments, but moderate them. An incredible community of intelligent readers has come on to this blog, and I rarely edit them. But unmoderated blog comments invariably degenerate into just horrible dreck. Knowing there’s a moderator seems to keep the awful Internet trolls away and thereby allows the formation of a community of real readers, some of whom have become my friends (not you, Walt) and all of whom I treasure (see previous parenthetical, Walt).