Tag Archives: Maker’s Mark

Extraordinary Unpopular Dilutions and the Madness of Clowns

MM's new customer base

MM’s new customer base

Demand for your product exceeds manufacturing capacity? Reduce the demand by degrading the product. Pure genius, and an approach that reeks of a week spent among the barrels, sampling the wares. Maker’s Mark will water down its whiskey 6.7%  “to meet rising demand”. I’m no bourbon drinker but I’d think that as the water content goes up the demand will come down and the two will reach equilibrium, however briefly, sooner than Maker’s Mark may wish.

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