How Not To Sell a House
A house in “the Golden Triangle” of Greenwich came on the market just this spring asking $6,950,000, a ridiculous price for a house on 0.6 of an acre in a 1 acre zone – no room for expansion, among other problems. It didn’t sell – there’s a surprise – and there followed a rapid series of reductions all the way down to $3,695,000, still pretty strong for this neighborhood and this house, but at least some sort of reality seeped in. But that initial price killed it I think – we agents see it, dismiss it, and forget it exists. At that point, we don’t follow its reductions, we just move on to another house with a more realistic owner. It’s now been withdrawn from the market. We’ll see what price it reappears at, if it does. I’m just speculating here, but this misadventure has the earmarks of an overly optimistic owner, rather than a deluded broker – a broker/agent would have kept the high price going for far longer, if only to justify his original opinion. But it points out the danger of taking over-priced listings just to get the listing (we’re all tempted by the reasoning that “if I don’t take it, someone else will”). It’s just a waste of time and money and, since I stopped succumbing to that temptation, I now enjoy a certain amount of schadenfreude when passing houses I rejected sitting forlornly on the market, forever.

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  1. Anonymous

    A nice surprise, three posts on a Monday – each of which adds to my understanding of the local market- thanks for taking the time, you deserve wider recognition.

  2. Anonymous

    ditto the pp

  3. Anonymous

    that house of which you speak is one of a few that the same owner/builder/renovator (?) has thrown on the market at very high prices which have come cratering down.