Two reported contracts caught my eye this morning because they both illustrate the agony caused by holding out for the ‘right” selling price. Now I may be entirely wrong, here, and the sellers may have been perfectly content to stay with their property until someone met their price, but, given the desparity between the original asking price and the last price, it’s a fair assumption that the sellers should have moved more quickly to adjust their wishes to reality.
44 Calhoun Drive was first listed on March 24,2006 for $6,200,000 and was last listed at $4,495,000. It went to contract yesterday, 2 1/2 years after first being offered, for no more than its last asking price and probably less.
Same story with 11 Hettiefred Road, in western Greenwich. Nice construction (over) priced at $3,375,000 way back in August 2006 and finally under contract yesterday for, at most, the latest price of $2,349,000.
I’ve always counseled clients to try their best to hit the market with the right price the first time – a listing is only new once, and grows stale with time – but if you or your agent make a mistake it will be immediately apparent. Do not wait for “the right buyer”, the one you think will wander in, fall in love with the place and pay more than it’s worth; that buyer isn’t coming. Do cut your losses, right away. Slash that sucker, and not in $15,000 increments, which only invites a death of a thousand slices. Move it, move on.