Today’s real estate section in Greenwich Time contains no ads by David Ogilvy. Not one. This may have happened before but in the 35 years he’s been in business, he always seemed to have several pages of his listings, all beautifully and expensively photographed. Long before I entered the real estate business I always admired the effort the man expende to establish his brand. If even he’s decided that it’s a waste of money advertising this week (admittedly, the week before Thanksgiving and a traditionally slow weekend), it says something, I fear, about the state of our market.
November 21, 2008 · 10:46 am