An article written by a flack flogging his book on the subject and presented by MNBC as a legitimate news item claims that there’s money to be made in marketing “green” homes. Like every other story I’ve seen on this subject, the proponents are long on assertions of a growing market and an increasing willingness of home buyers to pay more for eco-friendly houses but short on any supporting data. I just haven’t seen that here and I believe it’s a myth, perpetrated by the National Association of Realtors, in part, to push its new “eco-educated” agent designation program.
“in real estate, the goal is to have something to talk about,” [agent] Bartle says.
Mr. Bartle has just confessed the real reason for this new buzz.