I know I’m an evil ogre who tears down homeowners’ property values but trust me on this: pricing is not that difficult. This house on Loading Rock is a well built house, no back yard to speak of but the community beach right across the way. It’d be a great place to live, but when it came on January, 2008 priced at $3.695 million, what was I or any other agent supposed to do with it? Sell it? At a price never even approached in that neighborhood? Of course not, so it sat for 18 months, eating up the builder’s money, until he finally got it down where it should have been in the first place, $2.650 million. Now it has a buyer and Joanne Gorka has him – good for her, because Joanne’s a real keeper.
But any one of my children could have been given the price history on this street and a tour of the house and done a better job pricing it than its builder. Yours could, too. Ego and delusions are expensive luxuries in this business.