This seems unfair to Kathy Lee – it was Frank who messed around, after all

Tiger Woods is back in the endorsement game, the WSJ reports, but starts at lower spot.

Research suggests that Mr. Woods faces a long struggle to regain his previous luster. Davie-Brown Entertainment, an Omnicom Group Inc. unit that tracks celebrities’ appeal using online consumer polls, says Mr. Woods was the 11th-most-effective product spokesperson before last year’s disclosures, ranking alongside Bill Cosby and Paul Newman. In the firm’s most recent ranking compiled on March 22, Mr. Woods was No. 2,256—on a par with exercise guru Richard Simmons and talk-show host Kathy Lee Gifford.

Reached at her usual spot under a table at Valbella’s, Greenwich Time gossip columnist Susie, mumbling around what appeared to be a sausage in her mouth, declined comment.

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2 responses to “This seems unfair to Kathy Lee – it was Frank who messed around, after all

  1. mrs p

    Paul Newman died in 2008.

    • I noticed that – tough when your celebrity endorsement factor is dead even with a dead man but at least Tiger’s got a shot at redeeming himself – Paul’s golfing days are over.