Research suggests that Mr. Woods faces a long struggle to regain his previous luster. Davie-Brown Entertainment, an Omnicom Group Inc. unit that tracks celebrities’ appeal using online consumer polls, says Mr. Woods was the 11th-most-effective product spokesperson before last year’s disclosures, ranking alongside Bill Cosby and Paul Newman. In the firm’s most recent ranking compiled on March 22, Mr. Woods was No. 2,256—on a par with exercise guru Richard Simmons and talk-show host Kathy Lee Gifford.
Reached at her usual spot under a table at Valbella’s, Greenwich Time gossip columnist Susie, mumbling around what appeared to be a sausage in her mouth, declined comment.