“The apocalypse we believe in is the end of a certain world and the beginning of another,” he offers. “A new spiritual world. The year 2012 is the end of a cycle of suffering. Bugarach is one of the major chakras of the earth, a place devoted to welcoming the energies of tomorrow.”
Upwards of 100,000 people are thought to be planning a trip to the mountain, 30 miles west of Perpignan, in time for 21 December, and opportunistic entrepreneurs are shamelessly cashing in on the phenomenon. While American travel agents have been offering special, one-way deals to witness the end of the world, a neighbouring village, Saint-Paul de Fenouillet, has produced a wine to celebrate the occasion.