A reader sends along a link to a Greenwich-Post reprint of a press release that seems from the header (the link itself is broken) to pertain to the monthly announcement of still more triumphs of local realtors. Real estate firms put this crap out, of course, to get their own name in their captive advertising vehicles – that would be both the Greenwich Post and the Greenwich Time – and to let their agents enjoy a brief millisecond of recognition. When I worked at Raveis, we’d get awards like “Listing Agent of the month” for listing one cheap rental, because that’s all the Old Greenwich office generated that month, or “Salesperson of the Month” or “Exceptional Customer Service” or “Tidiest Picker-upper of the Month”, and so forth. The idea is to find something nice to say about everyone in the office and cobble up a press release noting that you’ve done so.
Most firms engage in this nonsense and I long ago suggested to Fudrucker that we do it too. There are just two of us here in Greenwich at the International World Headquarters of Lockwood & Mead, “The Oldest Names in Greenwich Real Estate”, so my idea was that one month I’d present Francis with the “Salesman of the Month Award” while he in turn would bestow the “Chairman’s Award” on me. We’d switch roles every thirty days but we’d keep those press releases going, full time.
Fuddyrucker liked the idea but we’ve both been kind of busy lately and haven’t gotten around to it. Apparently, some of the other offices in town don’t have that problem.