Being president of the U.S., the most powerful man in the world, is often most about perception. The man (or, one day, woman) in the job takes actions large and small every day, but it is the perception of the man that seeps into the everyday lives of working Americans.
That’s why presidential candidates always hit Philadelphia for a cheesesteak during campaigns (Democrats to Pat’s, Republicans to Geno’s). Sure, they’re running billion-dollar operations trying to win the White House, but one picture of them wolfing down a Cheez Whiz-covered glob of meat on a Philly street hits home with millions of voters: “Hey, that guy’s just like me! He loves him a Pat’s [or Geno’s] cheesesteak, too!” (Unless you’re John F. Kerry and order Swiss cheese — then everyone hates you.)
Sometimes, that perception cuts to the core. Like when President George W. Bush stopped playing golf in 2003, at the height of the Iraq War.
“I think playing golf during a war just sends the wrong signal,” he said years later. “I don’t want some mom whose son may have recently died to see the commander in chief playing golf. I feel I owe it to the families to be in solidarity as best as I can with them.”
That’s also why Mr. Bush did two other things, without fanfare or praise. First, he never headed home to his Texas ranch until after Christmas, instead going to Camp David for a few days. That way, the hundreds of people revolving around him at all times — White House staff, Secret Service agents, reporters, photographers, all the others — could spend the holiday with their families in and around Washington, D.C. No one ever reported that — until this column.
Second, he rarely attended sporting events, although he once owned a baseball team and was a self-confessed stats junkie. His thinking there was the same: If he went to a baseball game (right down the street from the White House), his mere presence would mean hours and hours of extra security for fans. He once stopped off at the Daytona 500 and the metal detectors through which every fan had to pass left thousands outside in line when the green flag fell; he didn’t attend many sporting events after that.
But something remarkable has happened with these occupants of the White House: Neither President Obama nor first lady Michelle appear to give a damn about perception. They won the White House and, by God, they’re going to enjoy their time there, no matter the cost. And who cares what you think, anyway?
How else to explain the nonstop vacations the pair keep taking during what Mr. Obama calls the “worst financial crisis since the Great Depression”? In 2013, the First Family has already enjoyed three vacations — that’s one a month. (Sorry, Joe America, you might have to forget your week at the beach again this year, but make sure you get those taxes in on time!)
The Obamas ended 2012 and kicked off 2013 in an $8 million, 6,000-square-foot house in Hawaii (they left well before Dec. 25, by the way). There, the president played five rounds of golf (breaking the 100-rounds-as-president threshold). Scarcely a month into Term 2, Mrs. Obama headed off for Aspen, taking along the couple’s daughters. Vice President Joseph R. Biden also hit the Colorado slopes. While the girls (and Joe) were gone, Mr. Obama nipped down to Florida for a four-day boys weekend of golf, teeing it up with his buddies — and Tiger Woods. He hit the links again this weekend, then dropped in for an NCAA tournament game in Washington.
Jumpin’ Joe, for his part, spent New Year’s in the Virgin Islands and popped off over the Easter weekend for a golf outing at the glorious Kiawah Island, S.C. (where rounds of golf on the spectacular Ocean Course run $353 — nearly $20 a hole). His third vacation of the year came the same week as reports that he and his entourage spent $460,000 for a single night in London and $585,000 for a night at a five-star hotel in Paris.