A new smartphone app is on hand to help Icelanders avoid accidental incest. The app lets users “bump” phones, and emits a warning alarm if they are closely related. “Bump the app before you bump in bed,” says the catchy slogan.
Some are hailing it as a welcome solution to a very Icelandic form of social embarrassment.
“Everyone has heard the story of going to a family event and running into a girl you hooked up with some time ago,” said Einar Magnusson, a graphic designer in Iceland’s capital, Reykjavik.
“It’s not a good feeling when you realize that girl is a second cousin. People may think it’s funny, but (the app) is a necessity.”