HGTV has been around for a couple of decades now, it should have an extensive back catalog. So why, I asked myself, do they limit reruns to the last couple of years?
The answer to the question is obvious almost as soon as you ask it: The older houses would look too dated. This isn’t a huge problem with House Hunters, but for virtually any other show, small details would put off the viewer: the ubiquitous travertine and “Tuscan style” pictures of grapes from the late 1990s and early 2000s; the flashy glass backsplashes that are already on their way out almost as quickly as they came in. So HGTV confines itself to the last couple of years, when the renovations will still look relatively fresh.
HGTV’s products … are essentially a perishable good. A 2008 episode of a kitchen renovation show has essentially expired. It cannot be safely aired.
August 30, 2013 · 10:52 am