Truth in advertising, but will it sell product?


Aye, and it's for ladies, too!

Aye, and it’s for ladies, too!

Dove’s new ad campaign, aimed at New Jersey consumers, calls the Garden State “The Armpit of America”.  Dreamed up by Ogilvy, who is supposed to know about these things, so ….


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6 responses to “Truth in advertising, but will it sell product?

  1. Libertarian Advocate

    What???? You mean womyn have pit hair????? GROSSSSSSS!

  2. Walt

    Dude –
    What does David Ogilvy know about feminine grooming? He can’t even price dirt properly. That frigging moron.

    And what is his problem with New Jersey? GRANTED!! It IS the armpit of the United States, and Greenwich is far superior, but we don’t need to rub their nose in it. Now do we? Plus we are catching up to them in terms of being a horribly mismanaged state. Pretty soon everyone will be making fun of US!! AND WE DESERVE IT!!

    Anyhows, when I was a youngster, still a naïve little waif, but of pube age, I took an older hottie on a date. I was probably 17, and she was an experienced 19. We were fooling around in my car, and she asked me to kiss her where it smelled. So I drove her to Secaucus. So I have a softness in my heart for New Jersey.

    Snow storm coming in. CAN WE GET A god damned WEATHER REPORT?

    Your Pal,

  3. Anonymous

    They got in wrong. The phrase is that if you were going to give the United States an enema, you would stick the tube in New Jersey.