Josh Shajan and Steven Murphy, are launching a new business, HungoverMD, on Jan. 1. That morning — America’s top hangover holiday — the duo will begin making house calls to hook up patients to IVs in an effort to rehydrate, effectively eliminating the fatigue, nausea and headaches that come with too many cocktails.
“It’s like Uber for IVs,” Murphy offered earlier this week, while sitting at Greenwich Hospital’s Garden Cafe.
Rehydrating intravenously is something Murphy, Shajan and plenty of doctors throughout the world are familiar with. But by setting up a service that offers both pre-scheduled and on-demand appointments, they’re aggressively targeting a new market.
A bit of market research showed there are a few services like this scattered around the country, in markets like Las Vegas, but that hedge-fund-heavy Greenwich didn’t have anything to fill the niche for what Murphy said is a demographic in need of this kind of service.
“We think our clients are mostly going to be hard-working young professionals,” Shajan said. “Anywhere from 21 years old to your mid-40s is probably the target demographic — anyone who’s adopted the work-hard, play-hard lifestyle, which is a good number of people here. People on trading desks, financial professionals, you know.”
It’s none of my business, but if you find yourself on a first-name-basis with your Uber IV tech, if he can find his way to your house without directions, you might want to look at your lifestyle.