Whoever said “there’s a sucker born every minute” (it wasn’t Barnum) was off by a factor of millions


Orange juice is not made from wheat, you idiot! “Hmm, twice the price for gluten-free OJ – worth the price?”

Products labelled “Gluten- Free” priced up to 200% more than the identical products that also lack gluten 

And of course, 99% of the people paying extra for unpalatable bread, for instance, are faddists, not coeliac disease sufferers.

Supermarkets are ‘exploiting’ shoppers by selling gluten-free products with huge mark-ups even though the regular, cheaper versions do not have any gluten in them either.

In some cases the price difference between the so-called ‘free from’ product without gluten and a similar, normal product can be 200 per cent.

Around one in 100 people have coeliac disease, an auto-immune condition which can make sufferers seriously ill if they eat gluten, a protein found in grains such as wheat, barley and rye.



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10 responses to “Whoever said “there’s a sucker born every minute” (it wasn’t Barnum) was off by a factor of millions

  1. burningmadolf

    Normally I would love this (ripping off dumbasses) but somehow the rest of us end up getting screwed too.

  2. Anonymous

    The shoppers of organic foods prove to be equal opportunity dumbasses.

  3. AJ

    Gluten comes from other grains as well as wheat. But I’ve noticed that: Gluten free labeled products when there’s no way there could be gluten in it unless it was added. Might as well put gasoline free on there too.

  4. Stu Pidass

    I just bought a new Prius. Got the gluten-free model for an extra $2200. Hoping there’s some kind of rebate or something! Go Hillary!

  5. Aren’t wheat, rye and barley just tokens of white privilege?

  6. Anonymous

    You mean that I should not pay more for gluten free sex? Say it ain’t so.

  7. AJ

    But I think what we’re talking about here is OEM gluten, and I’d like to know where I can pick up some aftermarket stuff that you can sprinkle on. Maybe if it came in a can like whipped cream, that would be great.

    I mean, what do they do with the gluten they remove from orange juice: surely there must be a market for the stuff. I’ll bet there’s tough guys out there who’d eat it by the fistful if they could.

  8. Anonymous

    I just bought 24 pack of gluten free water for $34.99. Best price in last 12 months