Walt sends along this link: FaceBook to add “satire” label to stories that are confusing readers.
Facebook is experimenting with a “satire” tag on the free content ad network to help users with reading comprehension problems to distinguish the real news from parody pieces.
The po-faced decision to editorialise such links on Facebook’s News Feed remains an experiment for now, the Mark Zuckerberg-run firm told Ars Technica, which first spotted the “satire” tag.
The tag only appears in a user’s News Feed after they have clicked on, for example, an Onion link via the desktop version of Facebook. Related articles from the parody site then appear below that story with the word “Satire” wrapped in parenthesis in front of the headline.
As noted by Ars, the Onion‘s “Police officer Doesn’t See A Difference Between Black, Light-Skinned Black Suspects” piece becomes “[Satire] Police officer Doesn’t See A Difference Between Black, Light-Skinned Black Suspects”.
Facebook confessed in a statement that some of its users were a bit thick:
We are running a small test which shows the text ‘[Satire]’ in front of links to satirical articles in the related articles unit in News Feed. This is because we received feedback that people wanted a clearer way to distinguish satirical articles from others in these units.