
A fool and her husband’s money are soon parted
New cleanser of the year: artichoke water.
Coconut water is so last summer. This year is all about the fresh, cool waters of artichoke – yes, artichoke!
Flavoured and functional waters have been a big hit with the healthy hippy crowd for a couple of years now, with coconut water turning into a $400 million (£260m) a year trend in the US alone last year.
But 2015 is all about the vegetable you’d normally chuck on a pizza or throw into a salad if you were feeling fancy.
‘In particular, artichokes contain cynarin and silymarin (milk thistle) which are the ingredients that detoxify and support the liver. Silymarin has even been shown to have a beneficial effect in patients with liver disease.’
The California company who has jumped on this trend first is Arty Water, which has mixed this antioxidant, vitamin C and potassium-rich vegetable with filtered water, spearmint,and blue agave nectar to offer – what its hopes – is a tasty enough libation to quench the thirst of health nuts and grow into a big business.
It’s been rumored, all evidence to the contrary, that a high percentage of lady Whole Foods shoppers hold college degrees. Degrees in what?